Cookies Policy

1. INTRODUCTION

Peak Reinsurance Company Limited (“we”, “our”, or “us”) operates the website www.peak-re.com (“Website”) and uses other applications and application programming interface (APIs) (“Third Party Services”).

The Website and Third Party Services may use cookies, pixels, and other similar tracking technologies to help distinguish you from other users of the Website. This helps us to provide you with a better experience when you browse our Website and also allows us to understand how the Website is being used and improve our services.

A cookie is a small file of letters and numbers which are downloaded and may be stored on any of your internet-enabled devices. Cookies contain information that is transferred to your device. Pixels and other similar technologies are snippets of code that may record when you view or interact with website content, digital services, or related communications (for example, clicking on a link, opening an email, or completing forms, where supported by such technologies).

You can set your browser in order to be notified when you receive a cookie, offering the opportunity to decide whether you will accept it or not. The Website and Third Party Services may also use various types of forms for site visitors to request information and services, forward links to social media sites, and/or send e-mail messages of preferred pages.

These technologies will be used for purposes consistent with our Privacy Policy, including analytics, security, service improvement, and, where applicable, enabling marketing or personalization.

2. COOKIES AND OTHER TECHNOLOGIES WE USE AND INFORMATION WE COLLECT

The cookies and other technologies we use may include, but are not limited to, tools and services provided by third parties (such as MailChimp, Baidu Analytics, Google Analytics, and Innovid Pixel). These may fall into the following categories:
• Strictly necessary cookies, which are required for the operation of our Website.
• Analytical or performance cookies, which allow us to recognise and count the number of users and to see how users move around our website when they are using it. This helps us to improve the way our Website works.
• Functionality cookies, which are used to recognise you when you return to our Website. This enables us to remember your preferences (for example, your choice of language or region).

In addition, we may use pixels or similar technologies to help us understand engagement with our Website content, digital services, or communications, and to measure effectiveness. In some cases, certain pixels may operate in connection with external resources that link to or direct users to our Website.

Name	Duration	Purpose
HMACCOUNT	Session	This cookie is used by Baidu Analytics to track visitor IDs. It helps in identifying users and collecting data about their behavior on the site. This specific instance is a session cookie, meaning it will expire once the browser is closed.
HMACCOUNT_BFESS	1 Year	Similar to HMACCOUNT, this cookie also used by Baidu Analytics to tracks visitor IDs. It serves the same purpose of identifying users and gathering analytics data. It persists until the specified date.
Hm_lpvt_$identifier	Session	This session cookie records the current visit time of the user and is used by Baidu Analytics to understand user sessions and interactions during a single visit.
Hm_lvt_$identifier	1 Year	This cookie tracks the historical visit times of a user, allowing for Baidu Analytics to analyse how often users return to the website and their engagement over time.
_ga	1 Year	This cookie is associated with Google Analytics and distinguishes users by assigning a randomly generated number as a client identifier. It helps track user interactions and behavior across sessions.
_ga_$identifier	1 Year	This is a variation of the _ga cookie, used to track specific user interactions and sessions in Google Analytics.
performance-cookies	6 Months	This cookie indicates whether performance-related cookies are accepted, allowing the website to collect data on how visitors interact with it to improve user experience.

The data we collect using these technologies allows us to better understand how individuals use our Website. For example, we may collect metadata about you, including technical data about your use of our Website, products and services, in order to maintain and improve our Website and the user experience. This may include device data such as device ID, cookie ID, IP address, browser type, operating system, geographic location, session time, and navigation behaviour. While such data may not always directly identify you, in some cases it could be personal data under applicable laws.

3. DISABLING COOKIES

You may choose to accept or reject cookies on our Website. You can also block cookies by changing the settings on your browser that allows you to block the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.